Full-services responsive website for SMEs
This project showcases my process of designing and developing a full-service web solution for small to medium-sized enterprises (SMEs).
By focusing on usability, design aesthetics, and essential business functionalities, this project demonstrates my ability to create digital solutions that drive business growth.
Role: UX Designer
Tool: Adobe Illustrator
Figma
Duration: 8/2024
Research
Researched competitors offering similar web solutions for SMEs, analyzing their strengths and weaknesses by evaluating their website structures, design choices
Competitive Analysis
Target Market & Personas
Analyze the strengths and weaknesses of existing websites targeting SMEs from the perspective of user groups and derive persona insights from the findings.
User Journey
Design
Usability Test
Focus Group
Question
1. How easy is it to navigate through the prototype and find the information or perform the tasks you are looking for?
2. What are your impressions of the design elements, such as layout, color scheme, typography, and imagery?
3. Do they align with the brand and appeal to you visually?
✅ Issue:
Users may have difficulty finding detailed service descriptions due to the lack of comprehensive content display, which could lead to lower conversion rates.
🔹 Solution
Add a Portfolio and Case Study page to showcase your work, demonstrate your expertise, and build trust with potential clients. These pages will help users better understand the value you provide and see concrete examples of successful projects.